Customer Focus

We create excellent solutions for our customers by carefully listening to their needs and exceeding their expectations.

Dealer Focus

We realize that dealer profitability is instrumental to our success, and we expect to be the preferred supplier.

Human Dimensions

We value our employees.

We expect to be the preferred employer in our industry.

We expect to create highly motivated employees who are the most knowledgeable and best trained in the industry.

By continually enhancing the leadership, business and people-management skills of our current and potential managers, we expect to have employees who can provide the necessary process improvements to achieve corporate goals.

We develop employees' skills and qualifications.

We expect our leaders to be proactive and show the way.

We expect our leaders to influence and set the rules.

Using speed, quality and innovative behavior we expect to achieve competitive advantage.

Customer-Perceived Quality

We expect to be recognized by our customers and users for delivering the highest quality of products and services.

Ethical Standards

We commit to conduct ourselves in an ethical manner and act as a good corporate citizen in all communities in which the company operates.

We care about the natural environment.

We wish to protect the environment from harmful influences, conserve natural resources and promote environmental awareness in all of our activities.

Brand Values

• We recognize the tradition and value of brands, the loyalty of our customers and the identification of our dealers.

• AGCO’s multi-brand strategy maintains brand value.

Create Shareholder Value

• We expect to achieve profitable growth.

• We will manage the business in order to provide superior return to our shareholders.